PRIMEWOOD renders all the authenticity of a wood in its maximum natural expression in porcelain stoneware, following the Nordic and in particular Danish tradition. Starting from an essence of raw pine, we have softened the veins, lightened the knots, harmonized the colors, so as to obtain lively and elegant wood-effect tiles, which reveal at first sight the love for wood, the search for the most refined design, and respect for nature with outdoor floors that enhance the space. Dedicated to those looking for the refined delicacy and discreet warmth of an environment, domestic or public, where man and nature live together.